March 5, 2011 in Articles by Joshua Matthews
Tell Them to Sell Them
Whether you’re creating a slide presentation, telephone script, advertisement, or sales pitch, remember that features are only good if they have benefits. It’s not enough to assume your customers “get it”. You must tell them to sell them.
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March 2, 2011 in Articles by Joshua Matthews
Resumes, Golf Swings, Interviews and Tournaments
Resumes are like your golf swing. Everyone has an opinion and a suggestion that can make it better. The trouble is, if you take everyone’s advice you wind up with a document that is three pages too long, two pages too short, over descriptive without saying enough, in a format that’s perfect, but unreadable and [...]
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